For the first time in three years of The Real 50 over 50 interviews, my guest didn’t make it to the live conversation. There was a time zone mix‑up we only figured out just as I ended the stream.
Instead of canceling, I grabbed the mic and did an unscripted self‑interview about my story, my work, and why I care so much about women over 50 being intentionally visible in an AI‑driven world. Tanja Brown’s interview is already rebooked for July 8th, and we actually had a great conversation behind the scenes. You will love her, so plan on coming back.
In the meantime, this might be the clearest I’ve ever been about what I actually do.
Overview
In this conversation with myself, I finally say out loud what’s been true for a long time: I’m not “the PR person” or “the social media person” or “the SEO person” — I’m the one who holds the storyline while everything around you changes.
I share details about my backstory that I’ve never talked about publicly: 25 years inside global law firms, nearly 20 years running Cravotta Media Group, and how those experiences turned into a way of working where your past work, lived experience, and “forgotten” assets become the raw material for what’s next, instead of something you leave out (intentionally or not).
Highlights
1. How Tried and New really works
I share the real story behind my Tried and New process — the moment I realized it was so much more than a dry “content audit” and a lot more like The Gentle Art of Swedish Death Cleaning for your business, where we lovingly sort what stays, what goes, what gets upcycled or recycled, and what can be given away or sold.
I use a Las Vegas showgirl and her restored childhood blankets as a metaphor for how our tattered projects and old stories can be polished up, re‑framed, and turned into something that reconnects you to yourself and the people you want to reach.
2. Being the person who holds the plot
I name the thing I actually do: I hold the plot of your business while AI and the internet try to drag you toward faster, louder, and more.
I talk about rethinking your relationship with your content and your tools. One of my favorites is NotebookLM, an often overlooked tool that does something no other tool does: it helps you curate your own content and connect the dots in ways you can’t see because you’re too close to it.
3. Remembering instead of reinventing
After running my own Tried & New process with 150+ Real 50 over 50 interviews and 18 panels, I learned that we discussed 374 topics. I already knew this in my bones from being in the conversations, but the research confirmed that the #1 theme is remembering and reclaiming.
It’s NOT reinvention. We worked hard to become who we are and we don’t want to be someone else. My favorite part of this work is gathering the evidence of your own history — the program you built in 2010, the risk you took in 1995, the people you’ve helped along the way. That becomes a self‑love bomb that blows up imposter syndrome and gives you a grounded, portable story that no algorithm or platform change can take away.
If this conversation resonates, you’re exactly who The Real 50 over 50 and the Intentional Visibility Project are for. Women over 50 must tell the whole story, not bits and pieces.
Share your own “remembering and reclaiming” in the comments, or come join us live on Wednesdays at noon ET — your story belongs in this room.
